PORTFOLIO
I am an experienced writer and editor with a background in education, academic publishing, PR, and marketing. See below for examples of my work.
Mind Tools Minutes: Stress Management Tips
VIDEO SERIES
One of my proudest achievements at Mind Tools was developing the Mind Tools Minutes series. These short-form video playlists were designed to diversify our video output and grow our YouTube audience.
Each micro video explored a single skill or tip. In under eight minutes, this particular playlist explores six quick tricks for combatting stress.
Am I a Difficult Person – or Is It Everyone Else?
BLOG POST
I regularly contributed to Mind Tools’ blog, writing on personal and topical themes in a conversational tone to engage public audiences and promote Mind Tools’ premium resources.
Decoding the Languages of a Full stack Developer
BLOG POST
I recently worked with Brighton-based business, Learning People, to create a backlog of blog content that would drive organic search growth and boost brand awareness.
As part of this project, I wrote blog posts that promoted their full stack developer course and discussed my own experience of learning to code.
Impostor Syndrome
ARTICLE
I edited a number of articles while working at Mind Tools, such as this one on dealing with impostor syndrome.
I would edit copy from our in-house writers, ensuring that it was clear, concise, and delivered on the brief. I would also optimise headings and keywords for SEO and accessibility.
Creative storytelling, eagle-eyed editing, and killer copy to make those Google bots go wild.
Relaxation Techniques
ANIMATED VIDEO
I particularly love working on resources designed to help people take care of their mental health.
For this Mind Tools animation, I scripted and storyboarded a video exploring three different relaxation techniques.
I then worked with editors and freelance animators to see this idea come to life, delivering suggested edits and offering alternative ideas where appropriate.
The Millennials Are Coming: Is Your Business Prepared?
BLOG POST
At the very start of my career, I interned at the PR consultancy, Weston Partnership. While I was there, I wrote a number of press releases and blog posts according to detailed briefs, including this one on helping businesses to attract a millennial workforce.
How to Cope With Change
INFOGRAPHIC
I enjoy any opportunity to utilise my eye for design and particularly enjoyed working on Mind Tools’ infographics.
I worked with both freelance and in-house designers to turn my detailed storyboards into engaging and educational infographics; such as this one on helping employees to embrace change at work.
GET IN TOUCH
Like what you see? For queries regarding copywriting and editing services – or for more writing samples – please get in touch by email or phone.
ROSA ROBINSON 